
Sunday, September 30, 2018
1X2 Network partners with WeAreCasino
Andrew Jacobs Leads after WSOP Circuit Horseshoe Southern Indiana Event #2 Flight B

As registration was closed, organizers were able to confirm the size of the event’s overall field as well as the prize pool and the places paid. As many as 763 entrants registered into the $400 No-Limit Hold’em Re-Entry. They generated a prize pool of $251,790. The top 81 finishers will leave with a cash from the event, with minimum payouts starting from $627. The champion will collect $50,359 and a WSOP Circuit gold ring.
And here is the place to mention that after Flights A and B, there are now as many as 93 players left in contention. Of them, 34 survived from Day 1A and the other 59 from Day 1B. The survivors from the two starting flights will combine together for the first time today when the final day on the tournament’s schedule is slated to be played.
Action resumes at 2 pm local time at Horseshoe Southern Indiana. The remaining hopefuls will have a long day ahead as they will have to first burst the money bubble, then to set the official final table, and finally to determine the champion.
Andrew Jacobs Emerges as Overall Chip Leader after Successful Day 1B
As it can be seen, Jacobs’ advantage is very tiny, and it is rather curious whether he will pull further ahead at the start of Day 2, or it will be Pupillo or another player from the 93 survivors who will assume the chip lead.
As mentioned earlier, action is scheduled to resume at 2 pm local time. It is also interesting to note that Pupillo is playing for his third WSOP Circuit gold ring. The player topped the field of a WSOP Circuit Main Event and of another tournament in previous seasons of the popular poker series to capture his first two pieces of gold.
Horseshoe Southern Indiana is playing host to the fifth WSOP Circuit stop of the 2018/2019 season. The ongoing live poker festival will run through October 8, when Day 3 of the $1,700 Main Event is to be played and the name of the Main Event champ is expected to become clear. The highlight tournament is slated to kick off on Friday, October 5 with the first of two starting flights.
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CEEG Awards Ceremony concludes; top operators earn accolades

Online Casino Innovator 2018 award for Wazdan

Saturday, September 29, 2018
Nicholas Pupillo Eyes Third WSOP Gold Ring at Horseshoe Southern Indiana

The second gold ring tournament on the schedule started on Friday at the host venue. The $400 buy-in event began with the first of two starting flights and drew as many as 278 tournament entrants. The second starting flight is slated to be played today from 11 am. It will provide a last chance for interested players to join the event’s field.
The total amount of $91,740 was generated on Day 1A and it will be added to the money generated during the second starting flight of the tournament to comprise together the overall prize pool. And the prize pool itself as well as the places paid and how much the winner will collect will be announced upon the beginning of Day 2 on Sunday.
Of the 278 participants who registered for the tournament on Day 1A, there were just 34 players left at the time organizers called it a day on Friday at Horseshoe Southern Indiana.
The Day 1A Chip Leader
Nicholas Pupillo finished off Day 1A as the chip leader. The player bagged and tagged 389,500 in chips last night to top the temporary chip counts chart after a particularly good run throughout the day. Charles Dawson with 245,500 and Kendall Staggs with 229,000 were the other two players to make it top three of the Day 1A leaderboard.
It is interesting to note that Pupillo is eyeing his WSOP Circuit gold ring number three. He won his first piece from the series in 2015 when he bested the field of a $580 No-Limit Hold’em event. He also collected a cash prize of $15,600 for his triumph back then. Gold ring number two arrived last fall when he emerged victorious in the $1,675 Main Event at Thunder Valley Casino. His victory also secured him with a payout of $170,286.
Over the course of his career, Pupillo has cashed in 36 WSOP Circuit tournaments and seven WSOP ones and has collected cash prizes of more than $512,083 from the two major poker series. It is to be seen whether the player will manage to score his third WSOP Circuit victory.
Action at the host casino resumes at 11 am local time and Day 2 action will kick off on Sunday at 2 pm at Horseshoe Southern Indiana.
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M Resort Spa Casino honored by USA TODAY in 10Best Readers' Choice Awards
Mohegan Sun earns "Best Casino Hotel" from USA Today
Friday, September 28, 2018
Novomatic Our focus is on slot content at this year s G2E
Punters leave €1.1 million unclaimed at Crown Perth
Western Australia’s regulator revealed that unclaimed prize money grew 12% to €1.1 million in the year to June 30.
The post Punters leave €1.1 million unclaimed at Crown Perth appeared first on Focus Gaming News.
The Atlantic Cub Casino Hotel sale falls through

AGA to Congress: When it comes to sports betting, states and sovereign tribal nations know best
Thursday, September 27, 2018
The Players to Have Cashed in the Largest Number of Countries So Far in 2018

The poker enthusiasts of Casino News Daily love poker-related lists and writing about poker lists. This is why they have prepared a brand new such list for their readers. This time, it will revolve around those three players who have cashed in the largest number of different countries around the world since the beginning of the year. Here are these three players and where they have cashed in over the past nine months.
Henri Ovaska
He took down a €170 R.O.E. tournament for a cash prize of €2,700. He collected his largest cash of this year in January, when he finished third in the African Series of Poker/Unibet Deepstack Open €550 Main Event for €9,000. The tournament took place in Grand Bay, Mauritius an exciting destination without any doubt.
Andrew Christopher Hills
A victory in a Wynn Summer Classic $1,100 No-Limit Hold’em secured the player with his largest cash this year. He bested a field of 302 entrants, including fellow countryman Stuard Taylor, whom he clashed into in the heads-up match, to collect the total amount of $72,799 from a total prize pool of a little over $300,263.
Manig Loeser
It is also important to note that Loeser has long been particularly active on the international high roller scene. Over the past nine months, the player has participated in some of the major high rollers on the live tournament poker calendar. Most prominently, Loeser finished runner-up to Michael Lim in Aussie Millions Poker Championship A$100,000 Challenge for a cash prize of A$558,600 (approximately $445,334).
The post The Players to Have Cashed in the Largest Number of Countries So Far in 2018 appeared first on Casino News Daily.
NetEnt AB games launched in western Canada

Bede Gaming Head of Play North America launch set for 2019-2020
Betsoft celebrates launch of Max Quest: Wrath of Ra
Caesars Embarks on Domestic and Global Expansion with Post-Bankrutpcy Strategy

In the months preceding the company’s emergence from bankruptcy, its CEO, Mark Frissora, said that geographical expansion and product diversification would be one of its main points of focus once it puts its bankruptcy case behind.
It has been nearly a year since the closure of the bankruptcy proceedings, and the company has shown that it has been working hard to deliver on that strategy.
In its domestic market, Caesars most recently broke ground on a $375-million conference and convention center in Las Vegas. The 550,000-square-foot Caesars Forum is slated to open doors in 2020 and will offer 300,000 square feet of flexible meeting space, including two 110,000-square-foot pillarless ballrooms and a number of other convention facilities. The property will also have a direct access to hotel rooms at Harrah’s Las Vegas and The LINQ as it will be connected to the two properties via a skybridge.
Late last year, Caesars broke the news that it would expand its presence in Indiana, an important casino market, through the acquisition of Centaur Holdings LLC for the total amount of $1.7 billion. The deal was closed in mid-July and saw Centaur’s Hoosier Park Racing and Casino in Anderson and Indiana Grand Racing and Casino in Shelbyville be added to Caesars’ existing portfolio of properties in the state. The company already owned and operated the Horseshoe Hammond and the Horseshoe Southern Indiana casino properties prior to the transaction.
The company announced that it would invest $50 million to upgrade its two new properties and broke ground on a $85-million expansion of its Horseshoe Southern Indiana casino that would also involve the property’s relocation to dry land.
International Casino Expansion
It is believed that Japan could quickly become one of the world’s top three gambling markets once its casinos open doors. The government agreed to issue up to three gaming licenses to interested operators and some of the world’s largest gambling companies have already kicked off the race for these, even though they are not expected to be granted before 2019. Caesars has been one of these companies. However, it is facing heavy competition from fellow Las Vegas operators such as MGM Resorts International and Las Vegas Sands, as well as from prominent Asian companies, including Melco Resorts & Entertainment and Genting Group.
It has also emerged that Caesars is eying participation into an €8-billion project for a massive integrated resort at the site of the former Ellinikon International Airport near Athens, Greece. The company’s name has been mentioned in relation to the mega-scheme for more than a year now. The integrated resort development will feature multiple accommodation, food and beverage, and entertainment facilities as well as a casino, the sole investment for which is expected to reach €1 billion. The whole complex will be Europe’s largest one of this kind.
The Greek Gaming Commission recently invited interested parties to submit comments and proposals in relation to the grand project ahead of the official opening of the bidding process and Caesars was one of the companies to lodge its interest in the development, thus confirming what have previously been only reports about its interest to take part in the scheme.
International Non-Gaming Expansion
The two properties will be part of the Bluewaters Island development, managed by Dubai’s state-run Meraas Holding. They will have 479 hotel rooms and multiple food and beverage and entertainment facilities. Caesars Palace Bluewaters Dubai and Caesars Bluewaters Dubai, as the two non-gaming resorts are branded, are both slated to open doors in the fourth quarter of the year.
It also emerged this spring that Caesars was planning to open a non-gaming beachfront resort in Puerto Los Cabos in Mexico. The Caesars Palace-branded property will feature 500 hotel rooms, a 40,000-square-foot convention center, three restaurants, a spa and wellness center, and a number of other facilities.
Caesars’ local partner Grupo Questro is expected to break ground on what would be a $200-million development in the first half of 2019.
As it can be seen, the Las Vegas gaming and hospitality giant is looking to grow some of its major domestic brands, including Caesars Palace, internationally and beyond casino gambling. The global gambling and hospitality fields have become extremely competitive and keeping pace is a challenging task for any involved company. It is yet to be seen whether Caesars’ strategy to penetrate new markets and diversify its core operations would help it blunt the heavy competition.
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Wednesday, September 26, 2018
How US casinos can avoid being a sportsbook flop
Greentube will be bringing its wares to G2E

Oklahomans favour new casino
Two recent polls revealed that Enid city residents are in favour of a casino being developed in the area.
The post Oklahomans favour new casino appeared first on Focus Gaming News.
New bonuses, promotions and games at Bonzo Spins
Tuesday, September 25, 2018
Macau visitor numbers continue to rise
Steroids scandal rocks Japanese horseracing industry

Video Review: Twin Spin Deluxe online slot from NetEnt
Philippine President Wages War on Gambling with Fiery Rhetoric

President Duterte’s latest wave of rage against gambling was unleashed in the beginning of 2018 with the above-mentioned moratorium. The official ordered PAGCOR, the country’s gambling regulator, to stop issuing gaming licenses to interested parties in a bid to prevent the proliferation of gambling in the Philippines.
The moratorium was imposed in mid-January. In comments to local media, PAGCOR Chief Andrea Domingo said that the regulator had stopped accepting applications for the issuance of gaming licenses and that only applications submitted before January 13 would be considered. Several interested developers had managed to submit their applications before the above date. And two particular casino resort projects received provisional approval from the country’s regulator.
However, their approval turned into a widely publicized manifestation of President Duterte’s rage against gambling and vows that he would make sure to prevent the materialization of the two casino plans as well as of any other gambling project that might emerge in future.
Why did the two integrated resort schemes gained so much public attention and why did they spur President Duterte’s anger in the first place? Here is a little bit more about the most recent and most publicized events in the Philippines gambling industry.
The Two Failed Casino Resort Projects
However, business and development activity on the island drew quite some ire from President Duterte in February. Following the publication of an environmental review of the popular tourism draw, the fiery leader announced that it would be shuttered for a cleanup as it had been turned into a “cesspool” by local businesses. Generally speaking, the environmental review found out that a number of businesses operating on Boracay had been discharging waste water directly into the sea for years. In addition, it turned out that a number of buildings on the island had been constructed without obtaining all the necessary permissions.
President Duterte vowed to make sure that all illegal operations would suffer extreme consequences and that plans for the new gambling operation would fail. The official has repeatedly pointed out over the course of the past several months that casino gambling beyond the existing businesses is something he would not support and that he would do whatever is necessary to prevent Boracay from becoming home to the Galaxy integrated resort.
Despite President Duterte’s comments, Galaxy and its local partner announced that they had managed to acquire a 23-hectare portion of land on Boracay before the island’s closure where the resort would be constructed. Representatives of the developers have pointed out that they believe the hotel and casino complex would be completed by 2021, despite the closure of the popular tourism hub and the Philippine President’s vows to block the scheme.
One more casino resort project has drawn the ire of the country’s top official in recent months. Hong Kong-based developer Landing International Development announced earlier this year a plan to build a $1.5-billion casino resort in the capital Manila.
The company broke ground on the mega-complex on August 7. However, President Duterte announced only a few hours later that the project would be nixed, once again reiterating his hatred for everything gambling. It is also important to note that the official sacked the whole board of the Nayong Pilipino Foundation on the day Landing broke ground on its resort.
Landing planned to build the resort on a portion of land that had previously been occupied by the Nayong Pilipino Cultural Park. The Nayong Pilipino Foundation agreed to lease the site to the Hong Kong-based company. President Duterte and his administration said that the lease contract, penned in March, was flawed and put the government at a significant disadvantage as the agreed rental payment was “unconscionable”. Earlier this month, the Philippine Department of Justice supported the top official’s claims and recommended the cancellation of the project.
The future of both the Galaxy and the Landing casino resort plans is quite uncertain at this point. President Duterte has vowed to prevent both projects as well as any other proposals of this kind and it seems that his stance on the matter is not likely to soften.
President Duterte Bans Casino Workers from Gambling
The Philippines is apparently looking to avoid Macau’s mistakes where casino employees have long represented the largest portion of the local register of problem gamblers.
The country’s top official is clearly getting tough on land-based casinos and the scope of his crackdown is growing. It is yet to be seen what his next actions toward restricting the construction of new casino properties will be, but judging by his consistency, we will certainly see more of President Duterte and his anti-gambling rhetoric.
The post Philippine President Wages War on Gambling with Fiery Rhetoric appeared first on Casino News Daily.
Monday, September 24, 2018
Chinese crackdown hurts bottom line at Crown Perth

Caesars appoints new CHRO
Macau casinos are back on track after typhoon
After being forced to shut down their operations for almost three days, casino demand has “recovered quickly”, brokerage Nomura says.
The post Macau casinos are back on track after typhoon appeared first on Focus Gaming News.
Poker Tournaments Starting September 24-30

Here are four of the major tournaments set to begin over the next few days and information about what one might expect from them.
PokerStars Megastack Namur
The festival will include four tournaments and several satellites to the Main Event. And action at the host casino will kick off namely with the PokerStars Megastack Main Event. The tournament will run from today all the way through September 30 and will feature six starting flights and two more days of action. It will be a €170 buy-in event and will start off with a guaranteed prize pool of €100,000.
Another thrilling tournament on the Megastack festival’s schedule will be the €550 High Roller. That one will run on September 29-30.
WPT DeepStacks Vietnam
One of Asia’s most thrilling destinations will welcome the WPT DeepStacks series with a 2-day Welcome WPT Vietnam VND7,700,000 tournament. As for the highlight tournament, the VND22,000,000 Main Event with a guaranteed prize pool of VND8 billion it is scheduled to take place on September 28 through October 2.
The VND44,000,000 High Roller is another event worth being mentioned in our overview. The tournament will take place over three days – October 1-3 – and will feature two starting flights and one more day of play. It will allow a maximum of 2 re-entries per starting flight and will certainly offer tons of quality poker action.
Wynn Fall Classic
Its schedule includes 16 different tournaments, 15 of which will be No-Limit Hold’em ones. There will also be one Pot-Limit Omaha tournament within this classy festival for fans of that poker game.
The Wynn Fall Classic will start with the $550 No-Limit Hold’em Seniors tournament. The event will be a single-day one and will feature a guaranteed prize pool of $50,000. It is important to note that most of the events within the festival will be single-day ones. There will also be one two-day event, two three-day ones, and two four-day ones.
The Main Event will be one of the four-day tournaments. It will start on October 12 and will be completed on October 15. Interested players will be able to take part in it by paying a buy-in fee of $1,600. The tournament will feature a guaranteed prize pool of $500,000 that will hopefully be crushed.
partypoker MILLIONS Dusk Till Dawn, Nottingham
The festival is set to feature more than £7 million in guaranteed prize money. This speaks volumes about the quality of poker that players and spectators will be able to witness at the host venue.
The £1,100 No-Limit Hold’em MILLIONS UK Open will put the beginning of action within the festival. The event will feature a guaranteed prize pool of £1 million. There will be five starting flights and three more days of play.
The £5,300 Main Event will be the next big tournament to kick off. It will take place on September 30-October 6. There will be at least £5 million up for grabs for those who run deep enough into this prestigious tournament.
The £550 MILLIONS UK Finale with five starting flights and the £10,300 High Roller are two other exciting events that should be mentioned. The former will take place October 4-7 and will feature a guaranteed prize pool of £500,000, while the latter will run from October 5 through October 7 and will feature a guaranteed prize pool of £1 million.
The post Poker Tournaments Starting September 24-30 appeared first on Casino News Daily.
Sunday, September 23, 2018
Mississippi casino revenue spikes as sports betting debuts

Erkut Yilmaz earns WPT Borgata Poker Open win

FanDuel Incorporated reverses New Jersey non-payment decision

Saturday, September 22, 2018
November Niner Jerry Wong Wins WSOP Circuit Coconut Creek High Roller

The $2,200 High Roller certainly was one of the most exciting tournaments to take place within the poker festival. The event was completed a few days ago and was taken down by quite a poker celebrity. Jerry Wong, a player from the area, defeated a field that was comprised of some seasoned poker pros to grab the title and the first-place prize of $48,300.
Wong’s triumph was also accompanied by his first-ever piece of WSOP jewelry. Despite being very active on the live poker scene, a gold bracelet from the WSOP and a gold ring from its sister brand, the WSOP Circuit, had long eluded the popular poker pro.
However, it should be pointed out that his hefty poker resume includes an eighth-place finish in the 2016 WSOP Main Event, among other things. This summer, the player cashed in five WSOP tournaments and made three final table appearances.
As for his performance in the $2,200 High Roller at the Coconut Creek casino, Wong successfully navigated through a field of 69 entries over two days of action. The player’s road to victory included a star-studded final table that featured another November Niner – Josh Beckley – three-time gold ring winner Peter Vitantonio, and poker veteran Chad Eveslage, among others.
Final Table Highlights
By the time there were just five players left in contention, Wong had control over more than a half of all chips in play. And when the field was reduced to just him and his heads-up opponent Mack Ham, the eventual champion had 1.7 million of all 2 million chips in play.
While Wong never let go of the chip lead during the two-handed match, Ham fought fiercely and posed quite some challenge to his opponent. However, the High Roller gold ring was Wong’s to win. Ham walked out in second place for a cash prize of $29,848.
As mentioned earlier, the $2,200 buy-in High Roller drew 69 entries who generated a prize pool of $138,000. The top seven finishers received a share of the money, with min-cashes starting from $7,090. The WSOP Circuit stop at the Seminole Casino Coconut Creek will run through September 24 when the $1,700 is set to be completed.
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Halloween celebration at Tropicana Atlantic City
Erkut Yilmaz Joins WPT Champions Club with Borgata Poker Open Victory

The final day of the Main Event was played on Friday at the host venue, Atlantic City’s Borgata Casino. Six survivors returned to play down to a champion. It was namely Yilmaz who led the pack of six with a massive chip advantage over everyone else left. The player had a total of 21.575 million in chips at the start of final day action, good for 144 big blinds and well ahead of his nearest competitor. Oleg Schnaider was that nearest competitor with 7.75 million/52 big blinds.
A long playdown period on the previous day, when players had to whittle down the field to the final six, provided for quick action on the final day. Players began falling out in the very early stages of that last day of the race. The first elimination occurred on the 11th hand of play and it did not take long before the heads-up phase was reached. It is important to note that Yilmaz was the player to dominate action throughout the whole final table.
Heads-Up Recap
Yilmas quickly regained control over the majority of chips in play and from that stage on, the player never looked back. He weakened his opponent’s stack and defense, until Miles did not have much to fight with.
On what turned out to be the final hand in play, Miles limped from the button and Yilmaz checked. The [5h][4s][3s] flop arrived to see Yilmaz check and Miles bet 800,000. Yilmaz raised with an all in. Miles called for his last 15.8 million.
Miles turned over [Kd][5s] to Yilmaz’s [6d][3d]. The [6h] on the turn and the [4h] on the river sealed it for this year’s Borgata Poker Open Main Event. Miles went out as the runner-up. The player received $383,399 for his efforts and for running so deep into one of the most popular tournaments to be taking place annually.
As mentioned above, Yilmaz collected the lion’s share of the prize pool, good for $575,112. His prize also included a $15,000 seat into the season-ending WPT Tournament of Champions.
This year’s edition of the Borgata Poker Open drew a field of 1,075 entries, who generated a prize pool of $3,441,075. The top 136 finishers received a share of the money, with min-cashes starting from $3,049.
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FanDuel Sportsbook's glitch resolved
Golden Entertainment division expands with local acquisition

Friday, September 21, 2018
Landmark Macau gets rebranded
The casino hotel has been renamed as New Orient Landmark Hotel after it was sold by Macau Legend Development.
The post Landmark Macau gets rebranded appeared first on Focus Gaming News.
FanDuel pays out on astronomical NFL pricing error
GVC integrates Ladbrokes Coral games
Thursday, September 20, 2018
Penn National Gaming gets approval from The Colorado Division of Gaming
ComeOn launches new German brand
US State and Local Governments Rake in $40.8 Billion in Gambling Taxes

The research, published this week by the American Gaming Association, uncovers the key role of the gambling industry in the nation’s economy. The latest data shows the striking impact of casinos on other sectors such as hospitality, finance, insurance, and real estate. The gambling business has also become a large employer, while tax revenue from it alone provides funds, which would allow for the hiring of 692,000 new teachers, says Sara Slane, senior vice president of public affairs for the American Gaming Association, in an official statement.
According to the American Gaming Association (AGA), casino gaming has expanded to multiple new markets in the past few years, supporting the development and funding of various community projects in education, healthcare, etc. In 2017, the total economic impact of the gaming industry was $261.4 billion. This figure refers to the business sales or the output, which includes much more than just casino revenues.
Instead, researchers at Oxford Economics took various aspects of the gambling industry into account. Native American casinos, for example, generated $33.7 billion in total revenue, while commercial casinos earned $55.7 billion, for a total casino revenue of $89.4 billion. Nearly $73 billion of it represents the gross gaming revenue, while the rest of the money was generated by lodging, food and beverage, and entertainment.
Another figure included in the 2017 statistics is the gaming manufacturers’ revenue, which totaled $6.3 billion. In addition, ancillary spending added another $13.3 billion – these are the purchases of casino patrons that are made outside the gambling facilities but are completely dependent on casinos. Overall, the total direct spending generated by the gambling industry last year was $109 billion. The commercial casino industry brought $40.8 billion in total tax revenues, $10.7 billion of which came directly from gambling.
However, the economic impact of the gambling sales far extends this figure and shows the sector’s actual potential for supporting employment and boosting revenues in many other industries.
Huge Economic Impact
One of the most important roles of the gambling industry is its influence on employment in the United States, according to researchers. The Oxford Economics study shows that commercial casinos employed 361,000 people, while tribal casinos employed another 198,000 individuals in 2017. The income generated from this labor was $26.5 billion, estimates reveal. An additional 17,100 employees worked for gaming manufacturers, earning $1.1 billion.
Patrons’ ancillary spending, as explained above, directly generated 151,000 jobs in other sectors, with $5.7 billion in labor income. The gambling business supported a total of 727,000 direct jobs that accounted for $33.3 billion of wages, salaries, and tips, the report reveals. That is not all, however, and researchers explain that the business activity of the gaming industry has, in fact, caused a chain effect that ultimately generated indirect labor income of $18.3 billion.
Last, but not least, casino workers, as well as employees in businesses directly or indirectly influenced by the gaming industry spend on services and goods from completely different sectors. As a result, the induced labor income last year totaled $22.3 billion. Overall, the gambling industry supported 1.8 billion jobs that generated $74.0 billion in salaries, benefits, and tips.
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Under-construction Grand Lisboa Palace unhurt by Typhoon Mangkhut

Halloween weekend at Ocean Resort Casino
Wednesday, September 19, 2018
Yggdrasil Chief Studio Manager More branded slot games are a definite possibility
Betsoft Gaming’s Dragon Kings Now Live

ASA bans irresponsible Kwiff advert and issues warning over future conduct
Tuesday, September 18, 2018
Formula One Inks Historic Sponsorship Deal to Launch Live Betting

As part of the groundbreaking partnership, the first ever F1 betting offering will be created, allowing fans to place live bets on the competition. According to an official press statement, released Tuesday, the deal enables the development of in-play betting markets. For the first time in the history of Formula One, millions of people around the world will be able to wager easily on Grand Prix.
This is the first strategic partnership for Formula One and according to media reports in The Edge, the contract between Liberty Media and the two companies costs US$8 billion. The Financial Times estimates that the deal will be worth at least $100 million over the next five years. Interregional Sports Group (ISG), which is a London-based marketing agency, will grant betting partnership rights to various betting brands in regulated markets. This will include on-screen graphics, trackside signage, as well as digital integration with the social platforms of Formula One, the statement reveals.
Although the details of the deal are still unclear, ISG would make an upfront payment to Formula One and then, it would sell the access rights to gambling companies. The other company in the partnership is Sportsradar, a sports betting and data analyzing firm, headquartered in Switzerland. According to the press release, the company and its Fraud Detection System will provide assistance with the safety and integrity policies. It already works with various rights holders and helps them prevent and fight match-fixing. Some of these leagues are NBA, NHL, FIFA, World Rugby, ITF, UEFA, AFC, and more.
F1’s First Betting Sponsorship Deal in 40 Years
The deal with ISG and Sportsradar will not only allow fans to place live bets but it will also enable advertisements to be displayed on electronic billboards track-side. Gambling brands will be flashed on the track and on-screen during televised races. After this partnership takes into effect, Formula One will become a lot like English football, for example. This season, 17 of all 24 Championship clubs and 9 of all 20 Premier League clubs are sponsored by sportsbooks, which names are clearly displayed on footballers’ shirts.
The move is an important shift in the business strategy from what was practiced over decades under the previous owner. But it also comes in a time of controversy regarding the influence of gambling giants on sports groups and major sporting leagues. For this season, Formula One has 21 races which take place worldwide. Some of the countries where they are held, however, prohibit or restrict gambling ads during live broadcasts.
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