Days after reports emerged that Ocean Resort Casino, formerly Revel, will open doors on June 28, the property’s owner, Bruce Deifik, revealed important details about their plans of how to prevent it from failure.
The former Revel launched in 2012 to much fanfare, but survived in the highly competitive East Coast casino landscape for just over two years. The property was shuttered in 2014 to become one of four Atlantic City Boardwalk casino properties to close doors that year.
Revel was purchased by Florida developer Glenn Straub in 2015. The businessman announced back then plans to reopen it as a casino resort but missed several self-imposed deadlines, while bickering with the owners of the power plant that serviced the property and with city officials and casino regulators over whether he needed a casino license or not.
Mr. Straub eventually accepted a $200-million offer from Mr. Deifik late last year after previously being approached by several other interested parties with similar bids. It became known earlier this year that the property will reopen doors as Ocean Resort Casino sometime this summer.
A Difference Maker
According to reports from local news outlets, the property might open on June 28, along with Hard Rock’s redesigned and rebranded Hard Rock Hotel & Casino Atlantic City, or the former Trump Taj Mahal. In his conversation with The Associated Press, Mr. Deifik did not confirm those reports. However, it became clear that the property is still targeting a summer 2018 opening, just as previously announced.
Mr. Deifik said that they have been paying close attention to what people have to say about Revel, both positive and negative and transfer that into their work on turning Ocean Resort Casino into an attractive destination. Listening to what people say and treating them with respect, Mr. Deifik believes, will be the difference-maker.
The property’s new owner will look to learn from mistakes and to broaden Ocean Resort Casino’s accessibility to different groups of visitors. For instance, there will no longer be a two-night stay requirement, a wall that previously blocked access to the casino floor from Atlantic City’s Boardwalk will be replaced by stairs that will welcome foot traffic, and there will be more facilities dedicated to children.
Customers of the former Revel have said that they felt unwelcome there and that higher-end visitors and guests were seemingly treated with more respect. Mr. Deifik said that customers and gamblers of all levels will be welcome to Ocean Resort Casino.
There were previous complaints that smoking patrons felt unwelcome at Revel as they were not able to smoke at the property. Mr. Deifik said that while he is not a smoker himself, he understands that group of customers deserves to be treated respectfully and that it will be welcome at Ocean Resort Casino, once it opens doors this summer.
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